Blueprint Pro wasn’t born in a boardroom.

It was born at the intersection of burnout, brilliance, and a deep desire to bring clarity back to business owners who’d lost it.

I’ve seen nearly every chapter of marketing evolution — from the first banner ads and color print ad campaigns in The New York Times… to full-funnel automation, email segmentation, and AI-enhanced strategy.

What hasn’t changed?

The way business owners keep getting sold fluff they can’t use — by agencies that promise big and deliver small.

I created Blueprint Pro because I was tired of watching great companies lose momentum for one reason: they were never given a strategy they could own.

Pop Art Rendering of Dawn Gagye Tracer Strategic Marketing

Most of our clients come to us after:

  • Being burned by agencies that delivered flashy reports but no ROI

  • Running their marketing alone, but feeling stuck, scattered, or unseen

  • Knowing they have something special — but not knowing how to say it

We solve this by building your:

  • Ideal Customer Avatars

  • Core Messaging System

  • Content Plan + Email Strategy

  • Clearly Identified Success Metrics

  • Social Calendar (with brand voice guardrails)

Everything you need to take back control.

Everything delivered in a way that makes sense — and fits your life.

Everything you need to handoff to an internal team or an external one as well.

“Blueprint PRO is the fast, reliable clarity boost that the weary, overwhelmed small to medium sized business owner has been wishing for.

It’s not as another
complex service to manage.

It is a helping hand – a brief, focused intervention that respects your difficult marketing experiences, values your time, and delivers immediate value with tangible takeaways that include your ideal client profile,
on-YOUR-brand messaging,
a custom built content plan). ”

— Dawn Gagye

What We Stand For at Blueprint Pro

We are clarity creators.

We believe business owners deserve to feel empowered by their marketing — not trapped in it.

We deliver…

Clarity Over Complexity
Because if it’s not clear, it simply won’t work.
CLEAR IS KIND.

Empowerment Over Dependency
We don’t create clients who need us forever.

Precision With Heart
Strategy should feel human - we believe in empathy.

Speed With Substance
A complete marketing blueprint system that brings calm, direction, and momentum within one week.

Honest Strategy, Always
No BS, just actionable strategy that just works.

Our clients walk away with ownership.
With confidence.
With a message that finally feels like them.

Dawn Gagye Tracer Strategic Marketing Strategist

A Marketer Who’s Lived the Pivot

Dawn is a licensed pilot, outdoor survival graduate, twin “girl mom”, dog lover, and Boston native now living in Birmingham, AL with her husband Brian — a retired USMC Scout Sniper and PhD candidate in social psychology.

She believes in marketing that empowers people — and clarity that sticks.

Let’s Build Something That Works

Whether you need a message reset or a complete strategy — we’ll guide you from chaos to clarity in just 7 days.