Practical AI for women who are ready to lead with clarity, confidence, and human judgment.
The Athena Society is a women’s organization for practical AI and human-centered leadership — built for business owners, leaders, advisors, creatives, and operators who want to move from AI-curious to AI-capable.
AI is moving quickly. You do not need to become technical to become powerful with it.
Imagine a small, trusted room of peers focused on practical AI tools, better questions, thoughtful guidance, and a human-centered way to apply AI to your work, business, leadership, and decision-making.
Founding membership is limited to 15 women.
As featured in conversation with women business leaders across Birmingham
WSI AI Consultant | Fractional CMO | Founder of Tracer Strategic Marketing
“The tool matters in AI, but the operator matters more.”
AI is not the problem. The overwhelm is.
Most women leaders already know AI matters.
The harder question is:
That is why The Athena Society exists.
Not to add more noise — to create a practical, trusted room where women can learn, test, ask honest questions, and build real capability with AI.
If you want a simple place to begin, download the Practical AI Starter Guide and try one workflow this week.
Download the Practical AI Guide- Where do I start?
- What tools should I trust?
- How do I use AI without losing my voice, judgment, or values?
- How do I protect private information?
- How do I apply this to my actual business instead of collecting random tips?
Not ready for a membership conversation yet?
Download the Practical AI Guide and start with one useful workflow this week.
The Practical AI Starter Guide
A simple one-page guide to help women leaders identify where AI can save time, sharpen thinking, and support better business outcomes — without losing human judgment.
Certified WSI AI Consultant
You do not need to figure this out alone.
The Athena Society is led by Dawn Gagye, a WSI AI Consultant, Fractional Chief Marketing Officer, and founder of Tracer Strategic Marketing.
Dawn helps business leaders bring clarity to complex marketing and operational challenges. With more than 25 years of experience in marketing strategy, messaging, and growth planning, she specializes in helping teams understand how AI can be used practically, responsibly, and in service of better business outcomes.
Her approach combines strategic leadership, human-centered communication, and hands-on AI application to help organizations move from overwhelm to confident execution.
AI should not replace your thinking. It should help you think better, move faster, ask sharper questions, and make stronger decisions — with a human in the loop at all times. It should act as an accelerant for your subject matter expertise in your chosen field and industry!
The path is simple.
Schedule a membership conversation.
We will talk through your goals, where you are with AI, and whether The Athena Society is the right fit.
Join the founding cohort.
Founding membership is intentionally limited to 15 women so the room stays personal, practical, and trusted.
Build real AI capability and leverage.
Through monthly gatherings, guided learning, practical demonstrations, and peer support, you will learn how to apply AI to your real work and leadership.
What members will gain
Practical AI capability
Learn how to use tools like ChatGPT, Claude, Gemini, Perplexity, Copilot, and NotebookLM in ways that actually support your work, business, leadership, and decision-making.
Real workflows, not theory
Build prompts, processes, recaps, planning tools, content support, client communication, vendor comparisons, and business use cases you can apply immediately — ones that save you time and build your bottom line.
Confidence leading AI conversations
Move from “I know this matters, but I’m not sure where to start” to “I can ask better questions, evaluate the output, and explain what this means for my work.”
Human-centered judgment
Learn to use AI responsibly, protect what should stay private, validate what comes out, and keep human expertise in the driver’s seat.
A trusted room of women
Learn beside women who are willing to explore, experiment, share generously, ask honest questions, and help each other build confidence with AI — while populating AI platforms with women’s voices, points of view, and communication styles.
Still exploring? Download the Practical AI Starter Guide and begin building confidence before joining.
Download the Practical AI GuideWhat founding members receive
- Monthly in-person Athena Society gatherings — lunch is always included
- Practical AI training and live demonstrations
- Prompt frameworks and use cases you can reuse
- Guided conversations around responsible AI adoption
- Peer support from a carefully curated small group of women leaders
- Access to the private Athena Society community
- First opportunity to help shape the foundation and legacy of the group
Founding Membership
$149/month
Only 15 founding seats are available.
Once the founding cohort is full, a waitlist will open for future cohorts.
Schedule Your Membership ConversationThis is a seat at the table, not another crowded room.
The Athena Society is intentionally small. That is by design.
A smaller room creates trust. Trust creates better questions. Better questions create better AI outcomes.
This is for women who are curious, generous, thoughtful, practical, and ready to learn how to use AI with power, possibility, and discernment.
This is not about collecting AI tools and letting them sit unleveraged and forgotten because you never figured out how to use them. This IS about building capability that lasts and positions you for what comes next in your business.
The Athena Society is for women who:
- Own or lead a business
- Serve clients, teams, boards, families, or communities
- Want to understand AI without becoming overwhelmed by it
- Are willing to experiment, ask questions, and learn in real time
- Care about practical outcomes for her business
- Believe human judgment belongs at the center of AI adoption
- Want a trusted room of women who are learning and leading together
Not for everyone — on purpose.
This may not be the right fit if you are looking for a passive content subscription, a technical coding class, or a room where AI is treated as a shortcut for avoiding thought.
It is also not a space for selling to one another. While natural connections and business may develop, this is not a referral-generation table, and no one enters the room expecting to be sold to.
The Athena Society is built for women who want to stay thoughtful, capable, connected, and relevant as AI reshapes work and leadership.
What women said after the founding gathering
“Thank you for the opportunity and everything else! I was completely inspired by you and the other women in the room!”
Meghan Hicks · River Bank & Trust“Thank you so much for inviting me yesterday. I enjoyed everything and the meeting was very insightful!”
Mary Eliza Reep · Imageworks and BNI Director Consultant“What an awesome group of women, and I was honored to be a part of it. As always, everything you do is above and beyond.”
Kristin Shoe · Co-Founder of SIP Oasis“Thank you for hosting such a helpful and informative event! I quickly realized how little I know about AI. I’ll schedule a consultation with you to learn more.”
Stephanie Prior · Owner of Family Vacations, LLC“That was soooo well done. There are many facets of what you do that we need to implement. Such an incredible meeting!”
Charli Levett · Owner of Editor’s Guide“Your luncheon, attendees and presentation were remarkable. I left wanting more and feeling hopeful about my ability to advance with AI.”
Ada Hudson · Owner of Bloom & Grow FloralWant to start small before joining? Download the Practical AI Starter Guide and take your first step.
Download the Practical AI GuideWant to hear more about overcoming AI fear?
Dawn joined Charli Matthews (Empowering Women in Industry, out of Tuscaloosa, AL) for a conversation about why business leaders feel overwhelmed by AI — and how to begin moving from fear to practical confidence.
If you feel the pull, schedule the conversation.
AI will continue changing the way we work, communicate, create, lead, and make decisions.
The question is not whether AI will matter. The question is whether you will have the confidence, judgment, and support to use it well.
Knowledge isn’t just power. It’s leverage for a business like yours.
The Athena Society was created to help women build that leverage together.
Only 15 founding seats are available before the August 25 gathering.
This is for the foundation and the legacy of your business.